Campaigns & ads

Ad money disappears quietly. We run campaigns with a clear goal, a clear budget, and a plain answer afterward about what happened.

A cartoon megaphone with a flexing fist, labeled Campaigns.

In plain English

A campaign is a focused push toward one goal: more booked jobs, more calls, more sign-ups. Ads, like Google Ads or social ads, are one way to run it. Email and content are others.

The difference between a campaign and just spending money is a plan: who it is for, what they should do, what counts as success, and how much you are willing to spend to find out.

What's in it

  • A campaign plan with a goal, an audience, a budget and a timeline

  • Ad accounts set up in your name, so you always own them

  • Ads, landing pages and follow-up that match each other

  • Ongoing adjustments based on real results, not hunches

  • Clear tracking of calls, forms and bookings

  • A plain-English wrap-up: what we spent, what happened, and what we are changing

What it isn't

Being straight about the edges is how you avoid surprises later.

  • Your ad spend. That goes straight to the platforms, and you can see every dollar.
  • Guaranteed leads or sales. Results depend on your market, your offer and your follow-up.
  • Campaigns with no goal. If we cannot say what success looks like, we are not ready to spend.

How it works

  1. Goal

    We agree on what the campaign is for and what counts as success.

  2. Plan

    We set the audience, the offer, the budget and the timeline.

  3. Launch

    We build and launch it, with tracking in place from day one.

  4. Learn

    We watch the results, adjust, and report in plain English.

Fair questions

How much should I spend on ads?

It depends on your goal and your margins. We start with the math on what a customer is worth to you, then set a budget you are comfortable testing.

Do I own the ad accounts?

Yes. Accounts are set up in your name and stay yours.

What if the ads do not work?

Then we say so, show you what we learned, and change the plan or stop. We do not keep spending to look busy.

How you get it

Fits inside constant. Managed, or as a one-off campaign project.

The rest of what we handle

Less talk. More done.

Talk to a human Stan, the Constant mascot, on the phone saying you got a human.

30 minutes. No pitch deck. No synergy.