Opinions. No jargon.
Opinions about marketing, in plain English. Written by a human, for people who have a business to run.
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How to tell if your marketing is actually working
You don't need a degree or a dashboard. You need four straight answers every month.
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9 questions to ask before you sign a marketing retainer
A retainer is a monthly commitment. Before you sign one, get answers to these nine questions in writing.
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ROI does not mean "Ran Out of Ideas" (but we get why you'd think so)
Return on investment is a simple idea that agencies make complicated. Here is what it actually means, and how to get a straight answer.
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You didn't start a business to become a marketer
Why marketing keeps landing on the owner's plate, and what to do about it.